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About Us

Your Local Bike Shop

We’re passionate about bicycles and getting outside. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet us and experience your local bike shop. 

Why Shop With Us?

From professional bike repair and local knowledge to top cycling products at excellent prices, we've got you covered.

Happy Customers

We sell products from top bicycle brands in the world. We're happy to serve our customers through competitive pricing, quality products, and excellent customer service.We want you to be happy. 

A Family Business

We aren't your average bike shop- we are a home-grown West End business. We have a small staff, that is made up of family and friends. The Prusi family is passionate about biking and skiing and we can't wait to share that with our customers. 

Community Commitment

West End is committed to giving back to the community. We work with several community organizations including the Ishpeming Ski Club, RAMBA, and the Iron Ore Heritage Trail Authority.