West End Ski & Trail is owned by Spencer Prusi. It's a family run shop, meaning you might see his wife and three daughters helping out- especially during the summer.
The whole space used to be Cut And Dried Salon, owned by Deb Leaf. Together, they created a small salon in the back, opening up the front of the space for the bike shop. Deb still cuts hair in the back and as an avid mountain biker herself, assists in the shop as needed.